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10 Dispensary Customer Personas to Target Your Audience

Cannabis enthusiasts come in several forms from around the world. Dispensary customer personas (also known as dispensary buyer persona) is a semi-imaginary archetype that represents the key characteristics of a large segment of your target audience, based on data you’ve collected. It’s essential that cannabis marketers be strategic when targeting specific dispensary customer demographics. For example “Patients” use cannabis to self medicate, and some of them seek guidance from doctors and cannabis medical consultants to achieve wellness from the plant’s effects. On the other hand “Connoisseurs” 21 and older are allowed to partake in cannabis if it’s legal in their state. Both “the patient” and “the connoisseur” will smoke, use, consume, and spend differently. Marijuana marketers study customers who share the same interest and shopping habits to categorize them in order to understand how to connect with them. We will take a deeper look at what type of shoppers both groups are later.