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Cannabis SEO: Ultimate Organic Marketing Guide

The cannabis industry is becoming very competitive in states that have established marijuana programs. Brands have to create and grow their online presence to outshine the competition. Cannabis marketers should focus on search engine optimization – it’s an effective strategy that will increase online visibility, drive quality leads to your website or storefront, and increase website conversion rates. SEO is completely organic – meaning you can generate traffic over time without spending money on advertising.

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Curbside Pickup image with brown bags in the back of a car with a sign that says "Curbside pickup" laying against the bags

How to Increase Dispensary Curbside Sales With Digital Marketing

The covid-19 pandemic has completely changed the cannabis retail industry. Two powerful services were adopted by many dispensaries across the country – curbside pickup and delivery. Now that things are going back to normal dispensary owners should look to increase curbside and delivery sales with digital marketing strategies. Incorporating a solid digital marketing strategy for these additional services will yield great results for cannabis marketers.

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How-to Build A Cannabis Website To Increase Sales 

Cannabis entrepreneurs that depend on Weedmaps, Leafly, or Dutchie for their dispensary website are potentially leaving millions of dollars in revenue on the table. In order to capture more online sales in the cannabis industry, business owners must have a branded website for their retail, cultivation, and production licensed facilities. Vertically integrated companies benefit by having all elements of their business under a single domain.

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Cannabis on Instagram is Dead: Alternative Cannabis Marketing Channels

Cannabis brands focus most of their digital marketing efforts on social media. Instagram and Facebook have a variety of compliance limitations, so why do cannabis business owners and cannabis marketers want to focus their time, money, and energy on risky channels? There are social media alternatives that cannabis marketers should use in order to improve brand visibility, improve customers retention, and increase sales.

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