Cannabis brands looking to build a dispensary website should consider which type of technology is best for their cannabis ecommerce setup. There are two major types of cannabis websites. Those made with Iframe Technology and those built with a native ecommerce platform. Both website types have pros and cons that business owners must understand before hiring a cannabis web development agency.
As technology advances, cannabis brands will have to grow with it. Like it or not, NFTs and blockchain are here to stay. Web3 is a seedling that has just started to sprout cotyledon, but the fruit that it yields will be worth trillions. If your goal is to grow your business online, then let’s take it to the next level. Here are six Meta-Marketing strategies your cannabis company should focus on.
Blockchain technology is changing our society as we know it, and I encourage you to see the forest for the weed. Cryptocurrencies and NFTs are starting to impact how brands communicate their stories to their audience. The internet currently functions like a sponge – trading consumer data for services. The new internet will be different because it focuses on relationships and community. The new system is decentralized and powered by the people. There is no central financial dictator pulling all the strings. The new structure could benefit the cannabis industry in many ways. Dagga has come up with 5 ways blockchain can be integrated with the cannabis industry.
The cannabis industry is becoming very competitive in states that have established marijuana programs. Brands have to create and grow their online presence to outshine the competition. Cannabis marketers should focus on search engine optimization – it’s an effective strategy that will increase online visibility, drive quality leads to your website or storefront, and increase website conversion rates. SEO is completely organic – meaning you can generate traffic over time without spending money on advertising.
Cannabis enthusiasts come in several forms from around the world. Dispensary customer personas (also known as dispensary buyer persona) is a semi-imaginary archetype that represents the key characteristics of a large segment of your target audience, based on data you’ve collected. It’s essential that cannabis marketers be strategic when targeting specific dispensary customer demographics. For example “Patients” use cannabis to self medicate, and some of them seek guidance from doctors and cannabis medical consultants to achieve wellness from the plant’s effects. On the other hand “Connoisseurs” 21 and older are allowed to partake in cannabis if it’s legal in their state. Both “the patient” and “the connoisseur” will smoke, use, consume, and spend differently. Marijuana marketers study customers who share the same interest and shopping habits to categorize them in order to understand how to connect with them. We will take a deeper look at what type of shoppers both groups are later.
In the rapidly evolving cannabis industry, having a reliable and efficient Point of Sale (POS) system is crucial for the success of your business. From managing inventory to processing transactions, the right POS solution can streamline operations and enhance customer experiences.We’re diving headfirst into the 10 absolute best cannabis POS solutions that are set to skyrocket your business to new realms of success. From high-tech wonders to trailblazing innovators, these POS systems are the jet fuel that powers seamless transactions, boosts customer delight, and supercharges your operational prowess in the ever-dynamic cannabis landscape.Get ready to embark on a tour of brilliance as we unveil the crème de la crème of POS solutions, ranked from 10 to 1.
In the rapidly evolving world of cannabis marketing, staying ahead of the curve is essential for dispensaries and brands aiming to thrive in this competitive landscape. One powerful tool that has emerged to address these needs is AlpineIQ. This comprehensive platform not only connects cannabis businesses with their customers but also offers invaluable features for driving sales, tracking analytics, and ensuring compliance with text message and email marketing regulations.
The dispensary experience can be very memorable for cannabis users or it can be filled with disappointment. Besides the normal retail problems like poor customer service, bad music choice, false advertising, gimmicky sales tactics, and rebate issues dispensaries have exclusive customer complaints. Does your cannabis store have good vibes? 7 major ways to make cannabis customers angry.
Cannabis brands shouldn’t waste their time or resources on TikTok marketing. Short from video is king and TikTok gives content creators the highest chance to go viral; however, with cannabis visibility, censorship, and compliance challenges it just makes more sense to focus on other digital marketing channels that will actually drive sales and build connections with customers.
Brand optimization can be confusing to understand yet alone implement for cannabis companies. It takes digital marketing experts who are skilled in using online channels to impact a company’s growth. If your in house team lacks the experience, use this guide as a resource in order to have a better understanding of what not to do online. There are many different online e strategies that can help promote revenue growth for a cannabis brand; however, there are many ways to fail and flush cash down the drain. Learn how cannabis brands hurt their online presence, so you don’t make the same critical mistakes.