As technology advances, cannabis brands will have to grow with it. Like it or not, NFTs and blockchain are here to stay. Web3 is a seedling that has just started to sprout cotyledon, but the fruit that it yields will be worth trillions. If your goal is to grow your business online, then let’s take it to the next level. Here are six Meta-Marketing strategies your cannabis company should focus on.
The cannabis industry is becoming very competitive in states that have established marijuana programs. Brands have to create and grow their online presence to outshine the competition. Cannabis marketers should focus on search engine optimization – it’s an effective strategy that will increase online visibility, drive quality leads to your website or storefront, and increase website conversion rates. SEO is completely organic – meaning you can generate traffic over time without spending money on advertising.
When creating a website for your CBD ecommerce brand it is important to focus on best practices. Use this checklist as a guide to ensure you incorporate the 10 most effective website features that will improve sales and conversion rates.
Every mammal on earth has an ECS system that regulates homeostasis in our bodies. The Endocannabinoid system is the reason for cannabis psychoactive effects and medical benefits. Consumers are missing out on essential micro cannabinoids that enhance the entourage effect.
For example CBN helps patients to stay asleep longer – strains that have a good blend of CBD, THC, and CBN will most likely help the user to fall asleep easier, and stay asleep longer. Isolating only individual compounds might make strains less effective at treating certain medical conditions.
Breeders hunt for high THC characteristics when they are creating cultivars because of the high demand. Cannabis and hemp have a resin cap. For instance If 35% of the resin contents is THC then the other cannabinoids and terpenes will be in smaller amounts.
There are a variety of audiences to target within the CBD and Hemp market. Dagga has provided 5 CBD niche examples any startup brand can target and produce for. Established companies seeking to introduce new products can target these 5 different niches as well to expand their market. These niches will help strengthen CBD brands and help them deliver CBD products to the corresponding target audience.
Marketing your cannabis brand effectively can prove to be very challenging. Cannabis companies are limited to a handful of digital marketing channels since traditional marketing like TV, radio, and print are strictly prohibited. Google does not allow cannabis PPC advertisements and social media platforms will ban your account on a whim. There are social media alternatives that cannabis brands can seek out. Many cannabis digital marketers ask, what is the best way to connect and build a relationship with cannabis users? Direct digital marketing via email marketing and text messages marketing.
In the rapidly evolving world of cannabis marketing, staying ahead of the curve is essential for dispensaries and brands aiming to thrive in this competitive landscape. One powerful tool that has emerged to address these needs is AlpineIQ. This comprehensive platform not only connects cannabis businesses with their customers but also offers invaluable features for driving sales, tracking analytics, and ensuring compliance with text message and email marketing regulations.
Cannabis brands shouldn’t waste their time or resources on TikTok marketing. Short from video is king and TikTok gives content creators the highest chance to go viral; however, with cannabis visibility, censorship, and compliance challenges it just makes more sense to focus on other digital marketing channels that will actually drive sales and build connections with customers.
Brand optimization can be confusing to understand yet alone implement for cannabis companies. It takes digital marketing experts who are skilled in using online channels to impact a company’s growth. If your in house team lacks the experience, use this guide as a resource in order to have a better understanding of what not to do online. There are many different online e strategies that can help promote revenue growth for a cannabis brand; however, there are many ways to fail and flush cash down the drain. Learn how cannabis brands hurt their online presence, so you don’t make the same critical mistakes.
Email marketing can be considered the most effective digital marketing strategies for cannabis cultivators to implement because of how personal and direct the messaging can be. Connecting with consumers has never been easier in the age of digital marketing.