Cannabis brands looking to build a dispensary website should consider which type of technology is best for their cannabis ecommerce setup. There are two major types of cannabis websites. Those made with Iframe Technology and those built with a native ecommerce platform. Both website types have pros and cons that business owners must understand before hiring a cannabis web development agency.
It is known that in the cannabis space the most important role of a cannabis business are the budtenders who directly drive sales and generate revenue for dispensaries. Cannabis producers are always looking for ways to increase throughput and open up shelf space for their products. There is a cannabis marketing software that provides a solution to help cannabis companies motivate butenders. Let’s dive into the infamous SparkPlug.
Every mammal on earth has an ECS system that regulates homeostasis in our bodies. The Endocannabinoid system is the reason for cannabis psychoactive effects and medical benefits. Consumers are missing out on essential micro cannabinoids that enhance the entourage effect.
For example CBN helps patients to stay asleep longer – strains that have a good blend of CBD, THC, and CBN will most likely help the user to fall asleep easier, and stay asleep longer. Isolating only individual compounds might make strains less effective at treating certain medical conditions.
Breeders hunt for high THC characteristics when they are creating cultivars because of the high demand. Cannabis and hemp have a resin cap. For instance If 35% of the resin contents is THC then the other cannabinoids and terpenes will be in smaller amounts.
Cannabis enthusiasts come in several forms from around the world. Dispensary customer personas (also known as dispensary buyer persona) is a semi-imaginary archetype that represents the key characteristics of a large segment of your target audience, based on data you’ve collected. It’s essential that cannabis marketers be strategic when targeting specific dispensary customer demographics. For example “Patients” use cannabis to self medicate, and some of them seek guidance from doctors and cannabis medical consultants to achieve wellness from the plant’s effects. On the other hand “Connoisseurs” 21 and older are allowed to partake in cannabis if it’s legal in their state. Both “the patient” and “the connoisseur” will smoke, use, consume, and spend differently. Marijuana marketers study customers who share the same interest and shopping habits to categorize them in order to understand how to connect with them. We will take a deeper look at what type of shoppers both groups are later.
The dispensary experience can be very memorable for cannabis users or it can be filled with disappointment. Besides the normal retail problems like poor customer service, bad music choice, false advertising, gimmicky sales tactics, and rebate issues dispensaries have exclusive customer complaints. Does your cannabis store have good vibes? 7 major ways to make cannabis customers angry.