When creating a website for your CBD ecommerce brand it is important to focus on best practices. Use this checklist as a guide to ensure you incorporate the 10 most effective website features that will improve sales and conversion rates.
Every mammal on earth has an ECS system that regulates homeostasis in our bodies. The Endocannabinoid system is the reason for cannabis psychoactive effects and medical benefits. Consumers are missing out on essential micro cannabinoids that enhance the entourage effect.
For example CBN helps patients to stay asleep longer – strains that have a good blend of CBD, THC, and CBN will most likely help the user to fall asleep easier, and stay asleep longer. Isolating only individual compounds might make strains less effective at treating certain medical conditions.
Breeders hunt for high THC characteristics when they are creating cultivars because of the high demand. Cannabis and hemp have a resin cap. For instance If 35% of the resin contents is THC then the other cannabinoids and terpenes will be in smaller amounts.
Cannabis enthusiasts come in several forms from around the world. Dispensary customer personas (also known as dispensary buyer persona) is a semi-imaginary archetype that represents the key characteristics of a large segment of your target audience, based on data you’ve collected. It’s essential that cannabis marketers be strategic when targeting specific dispensary customer demographics. For example “Patients” use cannabis to self medicate, and some of them seek guidance from doctors and cannabis medical consultants to achieve wellness from the plant’s effects. On the other hand “Connoisseurs” 21 and older are allowed to partake in cannabis if it’s legal in their state. Both “the patient” and “the connoisseur” will smoke, use, consume, and spend differently. Marijuana marketers study customers who share the same interest and shopping habits to categorize them in order to understand how to connect with them. We will take a deeper look at what type of shoppers both groups are later.
In the rapidly evolving cannabis industry, having a reliable and efficient Point of Sale (POS) system is crucial for the success of your business. From managing inventory to processing transactions, the right POS solution can streamline operations and enhance customer experiences.We’re diving headfirst into the 10 absolute best cannabis POS solutions that are set to skyrocket your business to new realms of success. From high-tech wonders to trailblazing innovators, these POS systems are the jet fuel that powers seamless transactions, boosts customer delight, and supercharges your operational prowess in the ever-dynamic cannabis landscape.Get ready to embark on a tour of brilliance as we unveil the crème de la crème of POS solutions, ranked from 10 to 1.
Marketing your cannabis brand effectively can prove to be very challenging. Cannabis companies are limited to a handful of digital marketing channels since traditional marketing like TV, radio, and print are strictly prohibited. Google does not allow cannabis PPC advertisements and social media platforms will ban your account on a whim. There are social media alternatives that cannabis brands can seek out. Many cannabis digital marketers ask, what is the best way to connect and build a relationship with cannabis users? Direct digital marketing via email marketing and text messages marketing.
The dispensary experience can be very memorable for cannabis users or it can be filled with disappointment. Besides the normal retail problems like poor customer service, bad music choice, false advertising, gimmicky sales tactics, and rebate issues dispensaries have exclusive customer complaints. Does your cannabis store have good vibes? 7 major ways to make cannabis customers angry.
If you’re a cannabis marketer, manager, or owner you’re probably wondering why your Instagram and Facebook posts keep getting flagged, but your competition seems to be breaking the rules often. It is recommended that you don’t post cannabis products on Meta platforms at all to make sure your account status is not compromised.
Black entrepreneurs make up less than 2 percent of the legal cannabis industry. The foundation of this growing industry was built on mass incarceration of black people during the days of cannabis prohibition and the war on drugs. Black entrepreneurs are starting to support each other in order to create a path of opportunity for other black cannabis business owners. Let’s dive into some of the top organizations that provide a community space for black businesses.