Marketing your cannabis brand effectively can prove to be very challenging. Cannabis companies are limited to a handful of digital marketing channels since traditional marketing like TV, radio, and print are strictly prohibited. Google does not allow cannabis PPC advertisements and social media platforms will ban your account on a whim. There are social media alternatives that cannabis brands can seek out. Many cannabis digital marketers ask, what is the best way to connect and build a relationship with cannabis users? Direct digital marketing via email marketing and text messages marketing.
The covid-19 pandemic has completely changed the cannabis retail industry. Two powerful services were adopted by many dispensaries across the country – curbside pickup and delivery. Now that things are going back to normal dispensary owners should look to increase curbside and delivery sales with digital marketing strategies. Incorporating a solid digital marketing strategy for these additional services will yield great results for cannabis marketers.
Cannabis brands focus most of their digital marketing efforts on social media. Instagram and Facebook have a variety of compliance limitations, so why do cannabis business owners and cannabis marketers want to focus their time, money, and energy on risky channels? There are social media alternatives that cannabis marketers should use in order to improve brand visibility, improve customers retention, and increase sales.