Cannabis brands looking to build a dispensary website should consider which type of technology is best for their cannabis ecommerce setup. There are two major types of cannabis websites. Those made with Iframe Technology and those built with a native ecommerce platform. Both website types have pros and cons that business owners must understand before hiring a cannabis web development agency.
As technology advances, cannabis brands will have to grow with it. Like it or not, NFTs and blockchain are here to stay. Web3 is a seedling that has just started to sprout cotyledon, but the fruit that it yields will be worth trillions. If your goal is to grow your business online, then let’s take it to the next level. Here are six Meta-Marketing strategies your cannabis company should focus on.
The cannabis industry is becoming very competitive in states that have established marijuana programs. Brands have to create and grow their online presence to outshine the competition. Cannabis marketers should focus on search engine optimization – it’s an effective strategy that will increase online visibility, drive quality leads to your website or storefront, and increase website conversion rates. SEO is completely organic – meaning you can generate traffic over time without spending money on advertising.
Every mammal on earth has an ECS system that regulates homeostasis in our bodies. The Endocannabinoid system is the reason for cannabis psychoactive effects and medical benefits. Consumers are missing out on essential micro cannabinoids that enhance the entourage effect.
For example CBN helps patients to stay asleep longer – strains that have a good blend of CBD, THC, and CBN will most likely help the user to fall asleep easier, and stay asleep longer. Isolating only individual compounds might make strains less effective at treating certain medical conditions.
Breeders hunt for high THC characteristics when they are creating cultivars because of the high demand. Cannabis and hemp have a resin cap. For instance If 35% of the resin contents is THC then the other cannabinoids and terpenes will be in smaller amounts.
Cannabis enthusiasts come in several forms from around the world. Dispensary customer personas (also known as dispensary buyer persona) is a semi-imaginary archetype that represents the key characteristics of a large segment of your target audience, based on data you’ve collected. It’s essential that cannabis marketers be strategic when targeting specific dispensary customer demographics. For example “Patients” use cannabis to self medicate, and some of them seek guidance from doctors and cannabis medical consultants to achieve wellness from the plant’s effects. On the other hand “Connoisseurs” 21 and older are allowed to partake in cannabis if it’s legal in their state. Both “the patient” and “the connoisseur” will smoke, use, consume, and spend differently. Marijuana marketers study customers who share the same interest and shopping habits to categorize them in order to understand how to connect with them. We will take a deeper look at what type of shoppers both groups are later.
There are a variety of audiences to target within the CBD and Hemp market. Dagga has provided 5 CBD niche examples any startup brand can target and produce for. Established companies seeking to introduce new products can target these 5 different niches as well to expand their market. These niches will help strengthen CBD brands and help them deliver CBD products to the corresponding target audience.
In the rapidly evolving world of cannabis marketing, staying ahead of the curve is essential for dispensaries and brands aiming to thrive in this competitive landscape. One powerful tool that has emerged to address these needs is AlpineIQ. This comprehensive platform not only connects cannabis businesses with their customers but also offers invaluable features for driving sales, tracking analytics, and ensuring compliance with text message and email marketing regulations.
If you’re a cannabis marketer, manager, or owner you’re probably wondering why your Instagram and Facebook posts keep getting flagged, but your competition seems to be breaking the rules often. It is recommended that you don’t post cannabis products on Meta platforms at all to make sure your account status is not compromised.
Cannabis brands shouldn’t waste their time or resources on TikTok marketing. Short from video is king and TikTok gives content creators the highest chance to go viral; however, with cannabis visibility, censorship, and compliance challenges it just makes more sense to focus on other digital marketing channels that will actually drive sales and build connections with customers.
Brand optimization can be confusing to understand yet alone implement for cannabis companies. It takes digital marketing experts who are skilled in using online channels to impact a company’s growth. If your in house team lacks the experience, use this guide as a resource in order to have a better understanding of what not to do online. There are many different online e strategies that can help promote revenue growth for a cannabis brand; however, there are many ways to fail and flush cash down the drain. Learn how cannabis brands hurt their online presence, so you don’t make the same critical mistakes.