In both booming and up incoming cannabis markets it can be a challenge for brands to stand out in the sea of green. It is important for all licensed cannabis businesses including dispensaries, growers, and processors to establish brand and market authority.
Instagram is not a cannabis friendly platform. It can be very complicated to say the least, for cannabis marketers to post constant cannabis content on Instagram, while remaining compliant with their community guidelines. One of the most challenging aspects of creating cannabis instagram content is determining what to post.
Cannabis entrepreneurs that depend on Weedmaps, Leafly, or Dutchie for their dispensary website are potentially leaving millions of dollars in revenue on the table. In order to capture more online sales in the cannabis industry, business owners must have a branded website for their retail, cultivation, and production licensed facilities. Vertically integrated companies benefit by having all elements of their business under a single domain.
Cannabis brands focus most of their digital marketing efforts on social media. Instagram and Facebook have a variety of compliance limitations, so why do cannabis business owners and cannabis marketers want to focus their time, money, and energy on risky channels? There are social media alternatives that cannabis marketers should use in order to improve brand visibility, improve customers retention, and increase sales.