Marketing your cannabis brand effectively can prove to be very challenging. Cannabis companies are limited to a handful of digital marketing channels since traditional marketing like TV, radio, and print are strictly prohibited. Google does not allow cannabis PPC advertisements and social media platforms will ban your account on a whim. There are social media alternatives that cannabis brands can seek out. Many cannabis digital marketers ask, what is the best way to connect and build a relationship with cannabis users? Direct digital marketing via email marketing and text messages marketing.
In the rapidly evolving world of cannabis marketing, staying ahead of the curve is essential for dispensaries and brands aiming to thrive in this competitive landscape. One powerful tool that has emerged to address these needs is AlpineIQ. This comprehensive platform not only connects cannabis businesses with their customers but also offers invaluable features for driving sales, tracking analytics, and ensuring compliance with text message and email marketing regulations.
The dispensary experience can be very memorable for cannabis users or it can be filled with disappointment. Besides the normal retail problems like poor customer service, bad music choice, false advertising, gimmicky sales tactics, and rebate issues dispensaries have exclusive customer complaints. Does your cannabis store have good vibes? 7 major ways to make cannabis customers angry.
If you’re a cannabis marketer, manager, or owner you’re probably wondering why your Instagram and Facebook posts keep getting flagged, but your competition seems to be breaking the rules often. It is recommended that you don’t post cannabis products on Meta platforms at all to make sure your account status is not compromised.
Black entrepreneurs make up less than 2 percent of the legal cannabis industry. The foundation of this growing industry was built on mass incarceration of black people during the days of cannabis prohibition and the war on drugs. Black entrepreneurs are starting to support each other in order to create a path of opportunity for other black cannabis business owners. Let’s dive into some of the top organizations that provide a community space for black businesses.
Cannabis brands shouldn’t waste their time or resources on TikTok marketing. Short from video is king and TikTok gives content creators the highest chance to go viral; however, with cannabis visibility, censorship, and compliance challenges it just makes more sense to focus on other digital marketing channels that will actually drive sales and build connections with customers.
Brand optimization can be confusing to understand yet alone implement for cannabis companies. It takes digital marketing experts who are skilled in using online channels to impact a company’s growth. If your in house team lacks the experience, use this guide as a resource in order to have a better understanding of what not to do online. There are many different online e strategies that can help promote revenue growth for a cannabis brand; however, there are many ways to fail and flush cash down the drain. Learn how cannabis brands hurt their online presence, so you don’t make the same critical mistakes.
Mistakes are not failures. People can learn a lot from their mistakes, but it’s better to learn from others mistakes so you can learn the lesson without living through the consequences of the mistake. We have gathered a collection of no-nos from working on numerous cannabis digital marketing campaigns on social media platforms like Instagram and Facebook. Our team of cannabis marketing experts specialize in ensuring that the accounts we manage grow without being taken down. Follow these 5 ways to ensure your cannabis social media account gets banned.
The covid-19 pandemic has completely changed the cannabis retail industry. Two powerful services were adopted by many dispensaries across the country – curbside pickup and delivery. Now that things are going back to normal dispensary owners should look to increase curbside and delivery sales with digital marketing strategies. Incorporating a solid digital marketing strategy for these additional services will yield great results for cannabis marketers.