Cannabis brands looking to build a dispensary website should consider which type of technology is best for their cannabis ecommerce setup. There are two major types of cannabis websites. Those made with Iframe Technology and those built with a native ecommerce platform. Both website types have pros and cons that business owners must understand before hiring a cannabis web development agency.
It is known that in the cannabis space the most important role of a cannabis business are the budtenders who directly drive sales and generate revenue for dispensaries. Cannabis producers are always looking for ways to increase throughput and open up shelf space for their products. There is a cannabis marketing software that provides a solution to help cannabis companies motivate butenders. Let’s dive into the infamous SparkPlug.
As technology advances, cannabis brands will have to grow with it. Like it or not, NFTs and blockchain are here to stay. Web3 is a seedling that has just started to sprout cotyledon, but the fruit that it yields will be worth trillions. If your goal is to grow your business online, then let’s take it to the next level. Here are six Meta-Marketing strategies your cannabis company should focus on.
Blockchain technology is changing our society as we know it, and I encourage you to see the forest for the weed. Cryptocurrencies and NFTs are starting to impact how brands communicate their stories to their audience. The internet currently functions like a sponge – trading consumer data for services. The new internet will be different because it focuses on relationships and community. The new system is decentralized and powered by the people. There is no central financial dictator pulling all the strings. The new structure could benefit the cannabis industry in many ways. Dagga has come up with 5 ways blockchain can be integrated with the cannabis industry.
The cannabis industry is becoming very competitive in states that have established marijuana programs. Brands have to create and grow their online presence to outshine the competition. Cannabis marketers should focus on search engine optimization – it’s an effective strategy that will increase online visibility, drive quality leads to your website or storefront, and increase website conversion rates. SEO is completely organic – meaning you can generate traffic over time without spending money on advertising.
Every mammal on earth has an ECS system that regulates homeostasis in our bodies. The Endocannabinoid system is the reason for cannabis psychoactive effects and medical benefits. Consumers are missing out on essential micro cannabinoids that enhance the entourage effect.
For example CBN helps patients to stay asleep longer – strains that have a good blend of CBD, THC, and CBN will most likely help the user to fall asleep easier, and stay asleep longer. Isolating only individual compounds might make strains less effective at treating certain medical conditions.
Breeders hunt for high THC characteristics when they are creating cultivars because of the high demand. Cannabis and hemp have a resin cap. For instance If 35% of the resin contents is THC then the other cannabinoids and terpenes will be in smaller amounts.
Cannabis enthusiasts come in several forms from around the world. Dispensary customer personas (also known as dispensary buyer persona) is a semi-imaginary archetype that represents the key characteristics of a large segment of your target audience, based on data you’ve collected. It’s essential that cannabis marketers be strategic when targeting specific dispensary customer demographics. For example “Patients” use cannabis to self medicate, and some of them seek guidance from doctors and cannabis medical consultants to achieve wellness from the plant’s effects. On the other hand “Connoisseurs” 21 and older are allowed to partake in cannabis if it’s legal in their state. Both “the patient” and “the connoisseur” will smoke, use, consume, and spend differently. Marijuana marketers study customers who share the same interest and shopping habits to categorize them in order to understand how to connect with them. We will take a deeper look at what type of shoppers both groups are later.
There are a variety of audiences to target within the CBD and Hemp market. Dagga has provided 5 CBD niche examples any startup brand can target and produce for. Established companies seeking to introduce new products can target these 5 different niches as well to expand their market. These niches will help strengthen CBD brands and help them deliver CBD products to the corresponding target audience.
In the rapidly evolving cannabis industry, having a reliable and efficient Point of Sale (POS) system is crucial for the success of your business. From managing inventory to processing transactions, the right POS solution can streamline operations and enhance customer experiences.We’re diving headfirst into the 10 absolute best cannabis POS solutions that are set to skyrocket your business to new realms of success. From high-tech wonders to trailblazing innovators, these POS systems are the jet fuel that powers seamless transactions, boosts customer delight, and supercharges your operational prowess in the ever-dynamic cannabis landscape.Get ready to embark on a tour of brilliance as we unveil the crème de la crème of POS solutions, ranked from 10 to 1.